When the Wild Chix founder reached out through a referral, she described her Wix website as "a bit clunky and unorganised." What I found was someone who'd significantly undersold what she'd actually built. She'd created something remarkable—a community for adventure-seeking women in New Zealand—but was presenting it like a hobby.

Our first conversations weren't about design. They were about helping her see what she'd actually created. The business potential. The market needs. The fact that she was building something significant that deserved to be positioned that way.

We streamlined the website—cut unnecessary pages, organised the navigation, showcased her authentic photography. Added a media page because she deserved to feature the press coverage she was getting. Restructured the shop so people could actually find things. Created clear service categories so corporate clients could see what she offered.

But the real transformation was internal. Once she could see the value of what she'd built, everything else followed. Now she's regularly featured in New Zealand media as an innovator in the adventure tourism space. Corporate partnerships have opened up. The community continues to grow.

And I'm still there. We keep adding features, memberships, new community sections, whatever the business needs as it evolves. Because she's not done growing, and someone needs to understand how all the pieces connect as she builds.