When Larry first reached out, he had a vision but no way to bring it into the world. We started with conversations, long ones, where I listened to what he was really building. Not just a business, but a way to share decades of veterinary expertise with people who needed it.

He needed everything. A brand that reflected his authority without losing approachability. A website that could actually do something, not just look pretty. Systems to deliver courses, manage podcasts, and connect with his audience. And he needed someone who understood that all these pieces had to work together, not exist in separate silos.

So we built it piece by piece. The logo came from understanding his ethos. The website structure came from mapping how his clients would actually use it. LinkedIn, YouTube, social media—we set them up not because you're "supposed to have them," but because they served specific purposes in how Larry shows up for his audience.

Then came the infrastructure most people don't see: his Trainer Central courses, his podcast workflow, the workbooks that extend his teaching. These aren't decorative—they're how his business actually operates.

What makes this work sustainable is that we stayed together. I didn't hand him a brand package and disappear. Years later, I'm still there—managing all his marketing, branding his assets, organising his events. When he plans workshops or adjusts strategy, I'm there, not as a vendor checking boxes, but as someone who knows his business as well as he does.

Larry has established himself as an authority in his field, built multiple revenue streams, and created something that scales. But more importantly, he has confidence in how his business shows up. That's what happens when someone actually understands what you're building.