Start-up Launch: From Concept to Complete Business Identity

Maureen Sause - Change Development Coach

Maureen came to me at the very beginning—just an idea and the courage to start. She needed everything a new business needs: a brand, a website, systems, and a way to show up professionally from day one.

We started by talking through her business model. What would she offer? How would she price it? Who was she serving? These aren't design questions, but they determine everything else. Once I understood what she was building, we could create the infrastructure to support it.

Logo, colour palette, website, social media presence, email systems, we built it all piece by piece. Not because there's a checklist for startups, but because each element served a specific purpose in how her business would actually operate.

What matters is that we're still working together. I update her website as her business evolves, design her advertising materials and flyers, help her communicate what she does. Starting a business is scary. Having someone who understands what you're building and stays with you as it grows—that makes the difference.

“This project exemplifies the comprehensive support needed to launch a successful start-up. By creating every essential business element from scratch, we established a strong foundation that positioned my new business for immediate operation and future growth.

I found working with Pippa was the right decision I made to help build my website. She is very knowledgeable in her craft and creative. She was quick with her replies and will guide you through the whole progress of the website and social media pages so that they are all congruent.

I highly recommend her service, you will be glad you chose her too. You are awesome Pippa.” - Maureen

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Strategic Brand Development & E-commerce Platform

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Strategic Website Redesign & Business Transformation