Start-up Launch: From Concept to Complete Business Identity
Maureen Sause - Change Development Coach
Maureen came to me at the very beginning—just an idea and the courage to start. She needed everything a new business needs: a brand, a website, systems, and a way to show up professionally from day one.
We started by talking through her business model. What would she offer? How would she price it? Who was she serving? These aren't design questions, but they determine everything else. Once I understood what she was building, we could create the infrastructure to support it.
Logo, colour palette, website, social media presence, email systems, we built it all piece by piece. Not because there's a checklist for startups, but because each element served a specific purpose in how her business would actually operate.
What matters is that we're still working together. I update her website as her business evolves, design her advertising materials and flyers, help her communicate what she does. Starting a business is scary. Having someone who understands what you're building and stays with you as it grows—that makes the difference.