Recruiting Healthcare Professionals to New Zealand: A Digital Transformation
IPEK Crictical Workforce
This medical recruitment agency needed its digital presence modernised while maintaining its established brand elements. The key was respecting what they'd already built, their logo, their colours, while significantly improving functionality and user experience.
We redesigned the architecture for better navigation, built a comprehensive job board for healthcare positions, created immigration resources for international medical professionals, and optimised everything for search engines. Added social media presence on LinkedIn and Facebook to expand their reach.
The project demonstrated that you can honour a client's existing brand while still making substantial improvements to how it functions and connects with users.