Carol came to me through a referral from an existing client. She had a website, but it wasn't doing her work justice. As an end-of-life doula, she needed something that would make visitors feel immediately comfortable while clearly communicating what she offered, a delicate balance.

This work requires a particular kind of sensitivity. People visiting her site are often dealing with difficult circumstances, contemplating their own mortality or supporting a loved one through transition. The design had to be gentle and welcoming, creating a sense of safety and compassion before they even read a word.

We started with her logo, working to her brief to create something that felt warm and approachable. Then I rewrote all the copy, not in clinical language or generic wellness speak, but in words that reflected Carol's genuine compassion and the real support she provides.

The website structure needed to guide visitors naturally through understanding what an end-of-life doula does (many people don't know), recognising whether Carol's services might help them, and feeling confident reaching out. We organised her services clearly; End-of-Life Doula, Vision Planning, Celebrant work, her C.A.R.E. Package, making it easy to understand her range of support.

I also rebuilt her LinkedIn profile to match the website, giving her a cohesive professional presence across platforms. Now when someone finds Carol, whether through search, referral, or social media, they encounter the same gentle, professional presence that reflects who she actually is and the meaningful work she does.

Carol finally has a digital presence she's proud of, one that honours the significance of her work and makes people feel welcome exactly when they need it most.